This is a career entry specialist master’s degree for students with no previous qualifications or work experience in marketing or advertising & public relations (PR).

This course will equip students with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in the fast-moving and highly competitive Advertising and PR professions.

This course is accredited by the Chartered Institute of Marketing (CIM). This means that while students are studying for their qualification, they also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing. An enhanced qualification that is sought after by employers.