From Amazon to Uber, every great business started as a small seed of an idea. The ones that make it are those that understand their market and have strong strategies to grow and adapt.

On this course, learning that knowledge from the beginning will get you ahead of the competition. Whether you’ve just started a business (or plan to), are working in a small start-up, or want to apply entrepreneurship principles to a career elsewhere, this course gives you the skills to maximise your chances of success.

You’ll begin with idea generation and business planning. Then move on to strategy – including marketing and finance. Plus,learn how to scale up in areas like human resources and law. Finally, work on a live business project and pitch your idea to investors before writing up what you’ve learned in the research project.