The International Management pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international business management.
This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It has been created in response to the growing internationalisation of business and management practice.
You will have the opportunity to:
- critically evaluate the activities of business, governments and multi-national institutions within the global environment
- diagnose and analyse issues confronting managers in international businesses
- conduct a marketing audit procedure, operationalise and evaluate a marketing plan
- critically analyse approaches to business strategy in an international context
Tuition fee: £18,000.00 GBP
No Application Fee
Program duration: 1 year