Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It’s helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce. Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), the MSc Digital Marketing degree will expose students to the very latest thinking, tools and techniques in digital and social media marketing. Students will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In the third semester, students will choose an experiential project. With the opportunity to use their skills in a real-world setting, students can choose from completing a consultancy experience project, an internship experience project, or a business research project.