Abertay’s marketing research is particularly attentive to the latest evolutions in digital marketing in both companies and consumers’ perspectives. They are a member of the CIM (Chartered Institute of Marketing) network and work very closely with industry. They preserve this proximity by encouraging dialogue with industry and opportunities for their students to work on marketing problems faced by real companies. Many of Abertay’s research students focus on increasingly digitised behaviours. Even if a growing part of students decides to develop their career in a job that is related to digital, Abertay’s students are also prepared for careers as teachers and researchers, attuned to appraising the impact of technological evolutions.