On this MA students will engage with theoretical concepts that can help them understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches practical PR skills which graduates can creatively deploy in campaign plans.

While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever.