The University of Essex is surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace. Human societies are constantly influenced by the advertising industry, and businesses need to become increasingly aware of the societies and cultures in which they’re operating. These areas play an important commercial function within business and organizations.

Taught within Essex’s top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyze the advertising industries in Britain, North America and newly emerging economies like India.