Brand creation is about attitude. It’s about creating and sustaining trust and giving purpose. It means delivering on promises and being relevant. The best and most successful brands are completely coherent. Every aspect of what they do reinforces who they are. The Branding and Identity course offers students the opportunity to investigate one of the most dynamic, powerful and influential areas of professional graphic design. Storytelling and conceptual thinking is at the heart of good branding. As part of this course students will produce highly considered research and enquiry into the strategies and overarching narratives that underpin this branch of design. The aim is to challenge and support students to become creative thinkers, who have learned to plan and create brands that will speak with power and persuasion.