Offering an exciting and innovative approach to learning, this course gives students the framework for developing innovative design products in all areas of design while developing an understanding of marketing and business strategy.

Students can tailor the course to their career aspirations by selecting a specific specialist area of study from a diverse range of options, which comprises: Footwear Design; Furniture Design; Interior Design; Interactive Design; Museum and Exhibition Design; Product Design; Retail Design; or Visual Communication Design. Alternatively, students can elect to simply focus on Design Innovation in its own right.