As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. The MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. Students will gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics. Student knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.