The MSc Management and Marketing course has been designed to underpin knowledge associated with the practice of marketing. Students will become familiar with the fundamental issues and concepts relating to marketing practice. Students will explore the marketing planning process, marketing concepts and debates. They will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. To do this students will reflect on their own buying behaviour and how it is impacted by people and events around them. Students will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction. In the third semester, students will choose an experiential project. With the opportunity to use their skills in a real-world setting, students can choose from completing a consultancy experience project, an internship experience project, a business research project or a global experience project.