The University of Essex MSc Management (Marketing) is perfect for students who do not have a first degree in business or marketing, or relevant work experience in management. As one of Essex Business School’s unique Masters of management pathways, students will study a core spine of management and organizational issues in term one. They will then specialize in marketing and marketing management in the second term where they will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation.

The optional modules that allow students to specialize in marketing and marketing management will allow them to align their course with their career aspirations so that students graduate with a perfectly tailored Masters degree in marketing and management.