Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.

You’ll look at both traditional and digital marketing principles and strategies, as your develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.