The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.

The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. Other pathways are: Consumer Marketing, International Marketing.