In a competitive environment where organisations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at senior level. Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing Leadership takes a contemporary view of marketing practice and challenges you to critically analyse and apply the underpinning frameworks and theories.

This degree will engage you in data driven decision making and cutting edge thought leadership, advance your communication and research skills and apply your knowledge of strategic marketing to solve real-world business challenges. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprise and learn to apply creative thinking to solve evolving strategic challenges facing marketers.